Most people want to know “What is a gifting suite”…
A gift suite is a location where several companies give complimentary products to celebrities, press and media in exchange for the celebrity taking a photo with the product or on a red carpet while standing in front of a press wall displaying company logos. Gifting suites are a powerful marketing tool used by companies for the purpose of celebrity product placement.
Who Benefits From Them:
Companies that are trying to build brand recognition or maintain a premier position in the market like to be associated with celebrities and other persons with significant social status. Fans of a celebrity are likely to look favorably on products or services associated with that person, therefore products and services associated with a celebrity have the ability to drastically grow their customer base by simply associating their brand with the right people.
Most gifting suites take place in Hollywood during award weeks, or during Super Bowl, Olympics, as well as all other major press and celebrity events. MS|PR is helping expand the concept into all major cities all across the US. Other popular gifting suites include but aren’t limited to:Oscars, MTV Awards, VH-1 Do Something Awards, Emmys and Grammys. During the week before these shows, there are several companies providing gifting suites There are several organizations which provide gifting services as a marketing tool for companies around the world.
Red carpet photos from various gifting suites may be found online on Getty Images, Wire Image, PR Photos and Daily Celeb.